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How bout this? Somebody could buy a full minute in one market each in each of the battleground states and run the following ad just once, all on the same day. (Wouldn't be that expensive: Let the media echo chamber do the rest.) And in fact not even in one of the big urban markets: one of the rural backroads radio stations in each of those states would do. And all the voice would have to say is something like this:

    "Now you see how he does it. Now you see how he built up a fortune so huge he's had to salt vast parts of it away in the Cayman Islands. This is a guy who will say anything. He'll look you straight in the face and say one thing one day—oh yeah, we're coming into town to save your whole company—and turn around and fire you and everyone else the next, raking in ever greater profits all the while. Running for office, talking to those whose nomination he seeks, he'll swear he believes one set of things one day—he's severely for this and against that—and not a month later, before the cock ever crows, he'll deny it all three times, and more than that, swearing he never entertained a single such preposterous notion. Who the hell IS this guy? He's been running for president for seven years now and we still don't have a clue. But we do know how he does it. The only question left is whether we're going to let him do it us, too."

The point is, quit getting all tied up in knots of tactical circumspection, chasing the undecided four percent. Forget about the undecided four percent. Etch-A-Sketch cynicism as blatant as Romney has shown across the last few weeks ought to be made to exact a toll. And not in the middle: rather on his right flank. They're the people who need to be targeted these next ten days. They ought to be disgusted at the way he's been treating them and their fervently held beliefs, the way he just assumes he can treat them, rolling them for the loser suckers he apparently believes them to be.

For that matter, of course, that's what he must imagine those middle undecideds to be as well, and they ought to be equally offended. The point though is that at this stage peeling off five or ten percent of Romney's right flank in those swing states, just getting such folks to stay home in well deserved disgust, could be every bit as effective as and potentially a whole lot easier than chasing those ever elusive middle of the road undecideds.

While we're at it, we could sprinkle the countryside all across the solid-red counties with little front yard signs: "Romney: Which one are you voting for?"